Ina Krüger

Digital Concept Development & Strategy


Creating digital experiences for brands, media and the advertising industry

Since 1996 I have been working with many corporate clients like adidas, Coca Cola, Deutsche Bank, BHF-Bank, Sparkasse, LBS, F.A.Z. or Vattenfall on ideas, strategies, concepts and contents to bring their brands and services to digital life.

Due to copyright restrictions showcasing projects often is subject to restrictions. None more so than for pitches and strategic work. Still, below are listed a few exceptions. For further information please feel free to contact me.


From global players to local brands

With some 18 years of experience in the digital and media industry I have worked for a large number of global players, medium-sized companies and local brands.


Research, analyse, create, collaborate and lead digital projects

Depending on project requirements I develop strategic, creative and user experience concepts within a multidisciplinary team. I offer my services to corporate clients and media/advertising agencies.

    • solving user problems
    • defining information architecture
    • creating wireframes develop prototypes
    • evaluating usability tests
    • applying appropriate tools and techniques

    UX Design

    • consulting research
    • synthesizing insights
    • monitoring brand health
    • orchestrating brand campaigns

    Digital Strategy

    • research and analysis
    • define project assignments
    • leading ideation process
    • developing highlevel concept and prototyping
    • defining content strategy
    • consulting implementation

    Concept Development

    • inspire and manage creative processes
    • develop and run workshops
    • creative team lead
    • pitch consultancy

    Creative Direction

    • analysis and recommendations
    • develeping guidelines and creative framework
    • select and supervise creative teams suppliers
    • pitch consultancy

    Creative Consultancy

    • developing story architecture and design
    • defining content strategy
    • exploring transmedia opportunities

    Interactive Storytelling


I am an interdisciplinary creative & strategist based in Berlin, Germany focusing on the digital side of media and communication.


Working as an Interactive Media Consultant, Creative Director, Senior Concept Developer, User Experience Designer, editor and author I have developed successful digital (and analog) products, services and experiences for clients ranging from global players to local start-ups for more than 20 years.

I enjoy working with fresh ideas and various media, creating smart user experiences and collaborating with passionate people. I really love stories and storytelling and I am excited about the future with all these cross-media and trans-media storytelling opportunities. Because I  believe that’s  what communication comes down to – stories and the best ways to tell them.

I thrive on getting projects off the ground, to see how ideas come to life, turning problems into solutions and opportunities. Into measurable success for everyone involved – clients, users and agencies.

I use many different technologies and methods to solve my tasks. I adapt these to the needs and wants of the projects and, you, the client. Always based on the stakeholders needs, desires and innovation.

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